Johnson & Johnson Spec Email

The goal for this project was to get parents of babies & toddlers to visit the Johnson’s baby website and use the attached coupon to buy a bottle of baby conditioner. The target audience of this brand are parents who only want to use high-quality products on their children. Since babies’ scalps are particularly sensitive, it was important to highlight that Johnson’s Baby Conditioner is formulated for that purpose, keeping their baby’s scalp moisturized and eyes irritation-free.