Bayer Aspirin Banner Ad

This is an example of a banner ad for Bayer’s On-The-Go aspirin bottles. The target audience for this ad is busy professionals, ranging from ages 35-50, who tend to have a lot on their plate, and thus are prone to headaches. By clicking on the ad, the audience is directed to Bayer’s website to learn more about headache prevention, plus a chance to receive free shipping if they place an order for Bayer On-The-Go bottles.